Job Overview:

Title: High End Dating Service Lifecycle Marketing Product & Project Manager
Employment Type: Full-Time , Independent Contractor, Remote
Rate: $10-14 per hour

Job Description: 

Lifecycle Marketer?? Let’s skip the typical job description. We’re looking for a certain kind of marketer… and we care more about what drives you than the buzzwords on your resume. See if this is you:

1. Do you believe the best marketing doesn’t feel like marketing at all, but like exploring and gobbling in a candy shop? Could you get your heart pumping by building an automated engine that makes that happen?
2. Are you obsessed with the user’s point of view? Could you see a customer journey not only as a funnel, but as a story that transforms someone’s life?
3. Do you believe that speaking to a thousand people requires speaking to each one as an individual? 
4. Do you love turning a faceless audience into personal, meaningful segments?
5. Do you get a thrill from solving the puzzle of why a user left? Are you driven to craft the perfect message to win them back?
6. Are you a top performer who believes opinions are good, but data is better? Do you feel compelled to test, measure, and prove which message has the most impact?
7. Do you love turning complexity into a seamless process? Can you keep track of multiple campaign flows and turn on a dime when a new opportunity emerges?
8. Do you see technology as a creative tool? Are you ready to master platforms like Clarity, Customer.io or Braze to bring your strategic vision to life?
9. Are you a natural translator in the workplace? Can you speak the language of engineers, product managers, and support teams to create a unified user experience that actually works and feels like a million dollar car?
10. Do you have the self-discipline and dedicated setup to deliver world-class work, remotely?

If you answered yes to those questions, we want to hear from you!

About The Role:

As the CF User Lifecycle Product Marketing & Project Manager, you will focus on optimizing customer journeys and, the execution of personalized marketing campaigns on web, mobile, and app platforms for Christian Filipina – one of the most trusted dating platforms in 2025. You’ll manage campaigns that guide users from onboarding to loyalty, using automation and segmentation to drive engagement. With a strong focus on retention, conversion, and lifecycle performance, you’ll optimize each stage of the user experience. Collaborating across teams, you’ll ensure consistent, data-driven communication that supports business growth with actionable insights. 

Key Responsibilities:

1. Customer Journey Mapping

Develop and maintain a deep understanding of the customer journey, keeping it documented visually and in text. This documentation is used in identifying key touchpoints and opportunities for engagement throughout the entire lifecycle. Identify key drop-off points, growth opportunities, and friction in the user journey.

2. Segmentation & Targeting:

Segment the customer base based on demographics, behaviour, intent, payment history, lifecycle stage & other relevant criteria. Create tailored messaging strategies and conversion funnels for each segment to maximize engagement and conversions.

3. Emails / SMS / Push notifications / In-App Messaging / Pop-up Marketing:

Develop and execute campaigns that align with different stages of the customer lifecycle, including onboarding, engagement, purchase, and retention.

4. Personalization at Scale:

Leverage data to implement personalized marketing strategies to deliver relevant content and offers based on customer behavior, preferences, and demographics. Tailor recommendations, calls-to-action, and reminders to resonate with individual users and increase response rates. 

5. Automation: 

Utilize marketing automation tools to set up and optimize automated campaigns, ensuring timely and personalized communication with customers at various lifecycle stages.

6. Member Success & Completion Strategies: 

Design and execute strategies that help members successfully achieve their relationship goals, including completing their full payment plan without unnecessary delays. Ensure members remain engaged and active after sign-up through targeted promotions, personalized guidance, and effective feedback mechanisms. Prioritize member success even if it means shorter engagement cycles, and foster long-term value by encouraging satisfied members to refer others.

7. Data Analysis & Reporting:

Track KPIs across activation, engagement, retention, and conversion. Analyze customer data to track the performance of lifecycle marketing campaigns, identify trends, regularly report, and provide actionable insights for continuous improvement.

8. Cross – Channel Integration:

Ensure a seamless and cohesive customer experience across multiple channels, such as email, social media, in-app messaging, and other relevant touchpoints.

9. Collaboration with Cross-Functional Teams:

Work closely with product, sales, and customer support teams to align marketing efforts with overall business goals and ensure consistency in messaging. Act as a bridge between teams to ensure lifecycle strategy supports both the business and the user.

10. Testing and Optimization

Conduct A/B testing and other experiments to optimize messaging, timing, and content to improve overall campaign effectiveness. Document learnings and implement winners across journeys.

Qualifications:

1. Proven Experience:

At least 3 years of experience managing user lifecycles, ideally in a product marketing role.

2. Google Sheets Expertise:

Strong proficiency in Google Sheets for tracking data, analyzing metrics, and reporting results.

3. Communication Skills:

Excellent verbal and written communication skills to effectively collaborate with partners and internal teams.

4. Lifecycle Campaigns and Customer Mapping:

Proven ability to map customer journeys and run cohesive campaigns across the user lifecycle.

5. Attention to Detail:

Strong focus on ensuring accuracy and success across lifecycle performance metrics.

6. Marketing Automation:

Proficiency in using marketing automation tools like Customer.io, Braze, HubSpot, or Klaviyo to automate campaigns.

7. Data Driven:

Comfortable using data to track the performance of lifecycle marketing campaigns, identify trends, regularly report, and provide actionable insights for continuous improvement.

If this is the perfect role for you, and you are available to work soon, apply now. Simply fill out the application form linked below and we will be in touch very soon with instructions on your next steps. Don’t wait, because we are hiring soon. Apply now.

Application form:

Please attempt a typing test from typingtest.com – 3 minutes medium text and score at least 45 WPM on your desktop or laptop to proceed. We can only work with candidates who score 45 wpm or higher.

If you successfully pass the typing test, I would like to invite you to complete the following form: 

https://forms.gle/7QP65aNSefd7HGgL9